AmaniBank
“Peace of Mind Banking for Diaspora Families”
💚 Fund care, not cash — direct, verified, recurring.
“From intention to impact — instantly, transparently.”
The Problem
Remittances are broken for purpose-based giving.
- 280M migrants send $800B+ annually — but 40–60% is misused or untraceable
- Diaspora say: "I sent money for my mother’s treatment, but did it go there?"
- Cash is fungible. It fuels dependency, not empowerment.
- Service providers (clinics, schools) struggle to prove value and get consistent payments.
Cash Leakage Flow
The Scale of the Problem in Kenya
Kenya receives over $5B in remittances annually.
Total Annual Inflows
Kenyans in North America
- 🇰🇪 3 million Kenyans abroad — 1M in North America.
- Remittances account for 5% of Kenya’s GDP.
- Yet 80% of funds go to consumption, not productive or verifiable uses.
- $1B+ annually wasted or misallocated for healthcare, tuition, and essentials.
$5B inflows vs $1B+ “leakage zone”.
The AmaniBank Solution
AmaniBank turns remittances into verified service payments.
- ✅ Diaspora funds pre-approved bundles (clinic visits, school fees, groceries).
- ✅ Funds are locked to purpose — no cash leak.
- ✅ Every transaction includes proof of service (photo, geo-tag, receipt).
- ✅ Local merchants get instant settlement.
- ✅ Sponsors see real-time use and renewal options.
Fund → Serve → Verify → Notify.
How It Works
1️⃣ Sponsor App
Diaspora in US/UK/Canada:
- Sign up, verify ID (KYC).
- Browse vetted service bundles.
- Fund directly in USD → locked KES credit.
2️⃣ Beneficiary App (Kenya)
Recipient:
- Receives digital “care wallet.”
- Redeems at approved merchants (QR / code).
- Views credits, receipts, and messages.
3️⃣ Merchant Portal
Clinic/School:
- Verifies service.
- Uploads proof → instant payment (bank or M-Pesa).
4️⃣ Admin Console
AmaniBank Ops:
- Real-time compliance, settlements.
- Risk & KYC/KYB monitoring.
The Components
| Layer | Description |
|---|---|
| 💳 Diaspora Sponsor App | Web/mobile; funding, FX, auto-pay plans. |
| 📱 Beneficiary App | QR redemption, proof view, chat/help. |
| 🏥 Merchant Console | Clinics, schools, grocers; redemption + settlement. |
| 🧠 AmaniBank Core Platform | Ledger, FX engine, proof store, compliance rules. |
| ⚙️ Admin & Risk Console | Ops dashboard, KYC/KYB, fraud, reconciliations. |
Why Kenya (Perfect Launch Market)
High Remittance Volume
Strong Digital Rails
Regulatory Openness
- High remittance volume (>$5B annually).
- Strong digital rails (M-Pesa, bank APIs, PesaLink).
- Growing chronic care & tuition demand.
- Trust deficit in informal remittances.
- Regulatory openness: CBK sandbox, digital KYC/AML frameworks.
- Partner readiness (Rijuven Clinic-to-Door, EduFinTechs, retail chains).
Why Now
Early players focus on cash remittances; the purpose-based layer is empty.
- COVID accelerated diaspora responsibility for parents’ health.
- Rise of verified service payments: "Pay bills, not people."
- M-Pesa APIs + cross-border fintech rails now mature.
- Regulatory pressure on informal remittances → space for trusted intermediaries.
Timeline 2010 → 2025.
The Market Opportunity
Kenya TAM (Total Addressable Market)
TAM (Remittances)
$5B+ / yrKenya Diaspora remittances
Serviceable Segment
$1.5B~30% on Healthcare, Education, Food
Target Capture (SOM)
$150MCapture 10% → $4.5–10.5M annual revenue (3–7% take rate)
TAM vs SAM vs SOM.
Scalable to: Nigeria ($20B remittances), Philippines ($40B), India ($100B).
Competitive Landscape
| Player | Focus | Core Weakness |
|---|---|---|
| M-Pesa Global | Cash transfer | No service verification |
| WorldRemit / Remitly | Cash to wallet | No bundle model |
| Sendwave | Mobile remittance | No recurring plans |
| Pesapal / Cellulant | Merchant rails | B2B, not diaspora-focused |
| AmaniBank | Purpose-based remittances | ✅ Locked use, ✅ Proof, ✅ Recurring |
Business Model
Revenue Streams
- 3–7% margin on funded services
- Interchange from diaspora debit cards
- Merchant commissions (rebates for volume)
- Premium “Care+” plans (insurance + savings bundle)
- Data insights for partners (de-identified analytics)
Unit Economics
Average bundle
CAC payback
Recurring users
Blended Gross Margin
Market Penetration Strategy
1️⃣ Phase 1: Healthcare (Lang’ata, Kasarani, Westlands)
Partner: Rijuven Clinic-To-Door. Target: 1,000 diaspora sponsors, 2,500 beneficiaries.
2️⃣ Phase 2: Tuition & Essentials
Add schools, grocers; expand to Mombasa & Kisumu.
3️⃣ Phase 3: Nationwide Expansion
Add utilities, insurance, savings. Partner with banks, PSPs, and telcos.
Channels
• Diaspora associations (churches, SACCOs). • Embassy/community events.
• Social media storytelling: “Fund Mom’s care with proof.” • Employer payroll partnerships.
Roadmap to Success
| Quarter | Milestone |
|---|---|
| Q4 2025 | Nairobi pilot (Rijuven clinics) live |
| Q1 2026 | Add schools + merchants; $1M funding volume |
| Q2 2026 | Diaspora debit card + auto-fund |
| Q3 2026 | 10,000 active users; Insurance add-on |
| 2027 | Expand to Uganda & Nigeria corridors |
Partnerships & Ecosystem
Strategic Partners
Why We'll Win
Built on Trust, Transparency, and Recurring Revenue.
- ✅ Solves trust + misuse pain — diaspora’s #1 complaint.
- ✅ Verified services, not cash. (Purpose-locked end-to-end)
- ✅ Recurring behavior → sustainable retention.
- ✅ Built on Kenya’s strongest digital rails.
- ✅ Founding team blends fintech, health, and diaspora networks.
The Ask
Seed Round Investment
Use of Funds:
Runway: 18 months Goal: 10,000 active sponsors, $5M GMV
The Vision
AmaniBank = the world’s trusted “Purpose Banking” layer for families.
- From health to tuition to rent — diaspora funding becomes structured, verified, recurring.
- The future of cross-border care finance starts in Kenya.
Africa → Global diaspora connections.
Thank You
AmaniBank: Peace of Mind Banking for Diaspora Families.
<1h3 style="text-align:center">Visual: Kenyan nurse giving report to a son on phone.